Make way for the new Rupee symbol, India’s new representation in the international arena.


The new Rupee symbol, designed by Bombay IIT Post-graduate student D.Udaya Kumar reflects the Indian ethos and culture and is backed by an over one trillion dollar economy.

Creative visualization is a mental technique that uses the imagination to make dreams come true. Used in the right way, creative visualization can improve our lives and attract success and prosperity. It is a power that can alter our environment and circumstances, cause events to happen, and attract money, possessions, work, people and love into our lives. Creative visualization uses the power of the mind, and is the power behind every success.
Udaya Kumar Dharmalingam’s visualization and its affirmation have made him won nationwide contest run by the government to design a symbol for the Indian rupee which can represent the historical and cultural ethos of the country as widely accepted across the country. A symbol he designed, incorporating elements of Devanagari and Roman scripts, now represents India’s growing economy and its currency. It would be incorporated in Unicode, computer keyboards will have a dedicated key for the symbol and it will come to be seen and recognized around the world. A designer gets to create a currency symbol just once in a nation’s life.
Designing the simple-looking Indian rupee symbol did not come easy for Udaya Kumar. He spent endless nights on trial and error. The symbol had to have universal design features while staying Indian in spirit. That explains the propensity of his symbol towards the Latin letter form, ‘R’ for rupee, and the stroke across the top curve, parallel to the ‘shirorekha’, the line heading the alphabet in Devanagari script. ”Most international currencies have double strokes such as the Australian dollar, Korean yen, the Euro or the Lira. The feature pronounce its identity as a currency,” he says. D. Udaya Kumar after spending five years earning a Ph.D. in industrial design from The Indian Institute of Technology Bombay (IIT-B) – the first doctorate to be awarded in the discipline in India  is now an Assistant Professor in the Department of Design at the Indian Institute of Technology, Guwahati. Udaya has a master’s degree (M. Des, Industrial Design Centre Visual Communication) from

IIT Bombay and Bachelor’s degree in Architecture from Anna University. He worked as a senior designer and then as a design head in a monthly magazine  Intelligent Computing CHIP. His two years professional experience in the publishing house has given him a good knowledge on publications  design process, coordination, work flow and print techniques. He has also extensively worked in print medium as a freelancer. A Myriad personality, his areas of interest include graphic design, typography, type design and design research with special focus on Tamil typography.
He visualized and affirmed his goal  and gained much more than just programming his mind. He channeled his attention, intention and energy in visualizing and affirming and developing his inner strength, concentration, willpower and self-discipline and wishes to become a good teacher and a leading communication designer.
Born in Chennai on 10 October, 1978, Kumar’s family hails from Thanjavur. The magnificent temples there must have had something to do with his decision to study architecture, which he pursued at Anna University in Chennai. His creativity and visualizations bought him national and international fame but still he thinks they are yet to be tapped to its fullest potential. He shares what he knows and eagerly learns what he doesn’t. He is dedicated to his work and keeps up his commitments. He also has signs of leadership qualities like organizational skills, team building and resource management.
Udaya Kumar believes in humbleness and leads a simple lifestyle. He also strongly believes in himself and certain fundamental principles  honesty, equality, love, trust, cleanliness and discipline. He is a sports enthusiast and a nature lover.
He avers, “Symbols have a very heavy western influence. I will do more work on Indian scripts,” For the design, he took inspiration from the symbols of such currencies as Korea’s won, UK’s pound sterling, euro (official currency of the Eurozone. It has a harmonious identity as far as international currency symbols are concerned and at the same time it has the Indian uniqueness, he said about his winning design.
Over 3000 entries received were evaluated by a Jury headed by the Deputy Governor, RBI, which also  included experts from three reputed art and design Institutes.
The entries were presented to the Jury in such a manner that identity of the competitors was not revealed to the Jury members. The Jury selected five final entries and also gave its evaluation of these five entries to the Government to take a final decision – out of which the IIT grad’s design was finalized.
Kumar will receive an award of Rs.2.5 lakh for his design.
The accepted symbol will standardize the expression for Indian Rupee in different languages, both within and outside the country. It would better distinguish the Indian currency from those countries whose currencies are also designated as Rupee or Rupiah, such as Pakistan, Nepal, Sri Lanka and Indonesia.
Udaya’s strong will power and channeled energies gelled with creative visualization made him achieve victory.
His below given explanation of the symbol gives an in-depth explanation of the symbol and is the testimony of his maven creative visualization.
Features of the symbol:
»    Devanagiri & Roman script
»    Indian Flag (Tri color)
»    Equality sign represents a stable

and balanced economy
»    Harmonious with other currency     symbols
»    Global and Local Appeal
»    Simplicity (High recall Value)
»    Familiar and easy to read
»    Easy to write and design
»    Easy to recollect and adapt
»    Blends with numerals
»    Balanced and stable form
»    Unique and dynamic design
»    Easy to reproduce and implement
Other Important points:
»    Symbol has taken parts from         devnagri “Ra”.
»    It is also having a touch or English     “R”.
»    Cross at the middle of “Ra” is         taken from the Indian tri-color     flag.
»    Cross shows equality which is         available in most of the currency     symbol world wide.
»    It is easier to write or design this     symbol as it is having less joints
»    Udaya has shown many demos of     this new symbol. e.g. on stamp     paper, shopping bags, railway     tickets, government’s official         documents etc.

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