You are Your Brand
Understanding how to brand yourself begins with uncovering your personal brand. Your personal brand is not a tagline or an ad campaign. It’s a combination of your interests, beliefs, ethos, values, talents and skills, among a number of other characteristics. It’s the descriptors that you’re known by, that over time are sewn into the tapestry of your personal brand.
There are few important elements which one must have to build a successful brand:
- Value proposition: Your value proposition means what you stand for, in terms of your personality, appearance, competencies, and strengths.
- Differentiation: Differentiation is what makes you distinct from the crowd.
- Marketability: Marketability is how compelling your brand is to potential employers. It’s what will make them to want to hire you or open up a new opportunity for you.
Uncovering your personal brand is step one. Personal branding is not an act or a show you put on for others. Your personal brand is you to the very core. The qualities and characteristics that comprise your personal brand are unmistakable.
Once you have discovered your personal brand: those qualities and characteristics that make you authentic and passionate, the next step in the personal branding process is identifying your target market.
Fortunately, there are dozens, if not hundreds of social profiles and online platforms where you can promote your personal brand. In the last ten years, social media has flattened the playing field and allows “everyday Joes” to reach their audiences, at multiple touch-points, using hundreds of online tools.
Go Forth and Brand Yourself