Krishna clearly sees helping
people find news
information as a noble
and important mission.
Krishna Bharat is a Principal Scientist at Google who is famous for creating Google News। This service can automatically index about 4500 news website around the world and provide a summary of the News resources।
Krishna was born in India, and grew up in Bangalore, now an IT hub in South India. He completed his schooling from St. Joseph’s Boys’ High School in Bangalore, and received Bachelor’s degree in Computer Science from the prestigious Indian Institute of Technology, Madras. He subsequently received a Ph.D from Georgia Tech in Human Computer Interaction. Before joining Google in 1999, he was a member of the research staff at DEC Systems Research Center. His work on the Hilltop algorithm earned him a joint patent with Google. Hilltop is a critical piece in the way Google Searches works. His research work in the search engine space is highly acclaimed and he is a well respected authority in this area. Officially Krishna’s title in Google is “Principal Research Scientist”.
Krishna Bharat created Google News in the aftermath of the September 11, 2001 attacks to keep him abreast of the developments. In the months following the 9/11 attacks Americans started to realize how interconnected the world really was. Like many others Krishna turned to news on the web for answers – why did this happen, who was responsible, and what would happen next? Since then, it has been a huge hit and a popular offering from Google’s services. It is interesting to note that Google News was one of Google’s first endeavors beyond offering just plain text searches on its page.
Krishna Said, “We, at Google, had the capability to crawl the web really fast, analyze content and discover patterns. Why not put these capabilities to use to solve this problem? This was the germ of an idea that became Google News.”
In less than a year Krishna and his team had an automated service that could find all the news published on the web, from over 4000 sources, group articles by subject and rank them by importance. In essence, a single page from which one can access worldwide reporting on every story in the news.
In 2003 Krishna received the World Technology award for Media & Journalism. He founded Google’s R&D operations in Bangalore, India along with Lalitesh Katragadda in 2004, and served as the center’s first Director. Their goal was to transplant Google’s culture and creative practices in India. The mandate was to create an equal office that would locally conceive, implement and deploy products to Google’s worldwide audience. The key differentiator here is ‘locally conceive’.
All of Google’s offices strive to hire the same, high caliber of talent and give them all an equal opportunity to innovate. At Google all people have something called “20 percent time,” which allows every engineer to use a fifth of their time at work to explore pet ideas. For one day a week they can be the CEO of their own startup with Google as the VC. If something promising comes out of that effort the company turn it into a full-time project with resources and a launch plan. The aim is to awaken the inventor in every engineer.
Krishna provided details on how Google determines the relevance of stories and authority of sources. He described, how human editors determine the relevance of stories, a long list that included scope/impact, urgency, lack of negativity, unexpectedness, lack of ambiguity, the ability of the audience to identify with the story, elite (e.g. celebrity) references, consonance, continuity, market forces and local bias. Krishna then said that Google determines article relevance by looking at the authority of the source, timeliness of the article, whether it is an original piece, placement by the editors on the source page, the apparent scope and impact, and the popularity of the article.
Krishna did see personalization and recommendations for news as a long term goal, saying we want to “get the right news to the right audience.” Overall, Krishna focused on the Google’s mission of making information universally accessible and useful. He clearly wants to help people find news and be informed about world events, using whatever tools, personalization or otherwise, serve that mission.
Google News is an automated news aggregator provided by Google Inc. It was created by Mr. Krishna Bharat, an IIT-Madras alumnus. No human is involved in the altering of the front page or story promotion, beyond tweaking the aggregation algorithm. Google News left beta in January 2006. Different versions of the aggregator are available for more than 40 regions in 19 languages (as of 31 July 2008), with continuing development ongoing. Currently, service in the following languages is offered: English, German, French, Spanish, Italian, Portuguese, Chinese (traditional and simplified characters), Japanese, Korean, Dutch, Arabic, Hebrew, Norwegian, Czech, Swedish, Greek, Russian, Hindi, Tamil, Telugu, Turkish, Polish and Malayalam.
Google News provides searching, and the choice of sorting the results by date and time of publishing (not to be confused with date and time of the news’ happening) or grouping them (and also grouping without searching). In the English versions, there are options to tailor the grouping to a selected national audience. Users can request e-mail “alerts” on various keyword topics by subscribing to Google News Alerts. E-mails are sent to subscribers whenever news articles matching their requests come online.